Governance and leadership

Corporate governance underpins the way we do business.

We are committed to best practice governance that enhances our effectiveness in the communities in which we work and ensures accountability and transparency to stakeholders. It incorporates the culture, structures and processes for decision making, accountability, quality control and risk management.


Nick Cox, Chief Executive Officer                                                            

Nick has over 25 years’ experience in the aquatic and recreation industries. During his time at Belgravia Leisure, Nick has focused on increasing access to our services, engaging the community and delivering innovative programming, all within a strong financial framework. Prior to this role, Nick was Chief Operating Officer of YMCA Australia and General Manager with Maroondah City Council, one of Melbourne’s most vibrant growth areas.

Nick is a member of the Australian Institute of Company Directors, Director of Physical Activity Australia and Chair of the AUSTSWIM licensing committee.


Damian Gorman, General Manger Business Development          

Damian’s feasibility and business planning experience from the public health sector, coupled with his business development expertise at Belgravia Leisure, is used to strengthen the connection between primary health providers, local governments and our recreational centres to deliver better health outcomes for local communities.

Damian’s almost 30-year career includes a former role as Director of Barwon Health and six years’ experience in facility design and master planning. He is currently a member of the Australian Institute of Company Directors.


Anthony McIntosh, General Manager Operations                          

Anthony has worked in senior management roles at Belgravia Leisure for more than a decade and is currently responsible for optimising the operational performance of all our centres across Australia. Anthony has led our team of regional managers to maximise financial performance, increase visitation and grow profits at each of our sites and manage stakeholder relations with all levels of Local and State Governments.

His 22 years in the leisure and recreation industry includes former management roles at YMCA and Leisure Australia and extensive experience in outdoor adventure, alpine park management, tourism and hospitality.


Kari Hunter, General Manager Marketing                              

Kari has over a decade’s marketing experience in the Tourism industry. Prior to joining Belgravia Leisure, Kari was General Manager – Marketing, Strategy and Sales at BIG4 Holiday Parks, a national marketing franchise network comprising of approximately 180 properties, where she was responsible for all marketing functions with a focus on brand and driving digital sales channels, growing existing and developing new revenue streams and maximizing customer retention.  Kari’s track record and rapport with franchisees saw her appointed Acting CEO of BIG4 for six months.

Kari has a Bachelor of Arts and Masters of Tourism Marketing from Monash University, is co-chair of the Future Leaders Committee for the Caravan Industry Association of Australia and is a guest lecturer for the Masters of Tourism Marketing program at Monash University.


Alex Lord, General Manager Corporate Services                            

Alex has over a decade’s experience in the service industry, with management roles for Hilton Hotels in Japan. Alex joined Belgravia Health and Leisure Group in 2007, consolidating his skills in a management traineeship across multiple business units (including Belgravia Leisure and Genesis Health Clubs) which now provides a solid foundation to his current executive position.

Alex is proud of Belgravia Health and Leisure Group’s heritage as an Australian family owned business and equally of his part in the Group’s founding family.

To date, Alex has streamlined Belgravia Leisure’s head office support for our centres, strengthening our quality, risk and environmental systems, procurement and retail processes, human resources and IT services.


Michael Herchenbach, General Manager Commercial and Legal

Michael has held general counsel positions in the public and private sector, including at the former Metropolitan Transit Authority and has post graduate qualifications in law and finance. At Belgravia Leisure, Michael provides counsel to our centres and assists in the company’s commercial and legal relations with its clients. He is a practising lawyer and a member of FINSIA, the Law Institute of Victoria, Australian Corporate Lawyers Association and Governance Institute of Australia.


Mark Blake, General Manager New Zealand                                   

Mark leads our New Zealand operations and is a recognised industry leader in both fitness and learn-to-swim programming. Formerly a senior manager at Auckland City Council, his proven ability to deliver financial and community outcomes led to financial improvements of up to 70 per cent in a number of facilities across the Auckland network.

Mark’s passion for creating healthy and active communities continue at Belgravia Leisure, with a focus on achieving equitable access and targeted programming to improve the wellbeing of all New Zealanders.


Wilfred Wu, Chief Financial Officer                                                        

Wilfred has more than 30 years’ experience in finance, has held commerce roles in retail and property management and has worked in senior roles at Ernst and Young and Group 4 Securitas. He specialises in transitioning into new contracts and has worked at Belgravia Leisure for seven years. Wilfred is a chartered accountant, is registered as a BAS agent and is a member of Chartered Accountants Australia and New Zealand.

Governance and leadership